Getting Started

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Getting Started

Create more strategic and effective video content.

Step 1: Know your story

Know your story

Most would, no doubt, know this step and would have completed it already - but even then, it never hurts to review it in relation to the outcomes that you are seeking to achieve through the production and publishing of your video.

Some questions you could ask of yourself to help clarify your story are:

  • Start with 'Why?'. Why do you need a video? After each answer, ask 'Why?' perhaps 3-5 times more to really drill down into your need.
  • What is your situation? What business problem(s) do you want to solve?
  • What objective(s) should your video content meet? What results would indicate success?
  • How would you measure this success?
  • What nature of video do you want to produce? Where and how will it be used? (See Step 2: Positioning)
  • Who is your target audience? Describe your average viewer in detail.
  • How will your target audience discover and watch the video?
  • What look and feel should the video have to aid with this discovery?
  • After watching the video, what would you like your audience to think, feel, do?
  • What core message(s) would you like your video to communicate?
  • Why are these core messages important to your target audience?
  • What must you incorporate into your video to get your messages across and provide a solution to your need?

Step 2: Positioning your video

Positioning your video

We have an extremely wide range of professionally designed videos and add-on's for you to choose from - and we are adding to it daily.

So the first thing is to get an idea of, and just as importantly a 'feel' for, the many different kinds of video and components that are available to you.

Make a note of each video that appeals to you and how you could possibly use it in your story.

Keep it simple, or tell your story in detail. While each video is fully capable of serving its own purpose as a 'stand-alone' item, also think of each video as being a 'building block' that you can either duplicate or combine with others to create your own unique story board. Then allow us to put it all together and produce your final masterpiece.

We give you all the choice and flexibility, without all the hard work and high cost associated with it.

And if you haven't seen it as yet, be very sure to look at our landing page video where you will see a short demonstration of just a few of our videos in action.

Step 3: Create your Story Board

Create your Story Board

Start bringing your story to life! Whether it is a single video such as one of our Extended Slideshows or White Board Videos or a combination of many, the best and most satisfactory results are achieved through your sound planning.

Just putting a few minutes into the story and flow of even just a 25 second video will pay dividends in getting your message across. This is where you can let your imagination run wild.

Fortunately, this is not really that hard to do.

A storyboard can be a simple piece of paper, or a whiteboard, with boxes drawn on it that show how every scene in a marketing video will be visually represented.

Each box can be divided into the same number of divisions that are in each scene in the video template that you have selected.

Look at your storyboard as a working document — a helpful way to quickly see how the parts of your video are assembled.

Don't worry about making your storyboard a work of art. Just ensure that it accurately reflects what you want in the video in a way that other people can understand it.

It is best to complete it in pencil so that you can make necessary changes throughout the production process.

While perhaps being a little too comprehensive for the average VideoKardz user, a good outline for a marketing storyboard can be found here

Step 4: Browse our Videos

Browse our Videos

Now that you have a solid outline on what you want your video to say, you are in far better position to pick the style of video that is best suited to it - and any additional components that you may also need.

We have an extremely wide range of professionally designed videos and add-on's for you to choose from - and we are adding to it daily.

So the first thing is to get an idea of, and just as importantly a 'feel' for, the many different kinds of video and components that are available to you.

Make a note of each video that appeals to you and how you could possibly use it in your story.

Keep it simple, or tell your story in detail. While each video is fully capable of serving its own purpose as a 'stand-alone' item, also think of each video as being a 'building block' that you can either duplicate or combine with others to create your own unique story board. Then allow us to put it all together and produce your final masterpiece.

We give you all the choice and flexibility, without all the hard work and high cost associated with it.

And if you haven't seen it as yet, be very sure to look at our landing page video where you will see a short demonstration of just a few of our videos in action.

Step 5: Make it your own

Make it your own

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Step 6: Get us to produce your screenplay

Get us to produce your screenplay

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Step 7: Download and Publish it

Download and Publish it

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