What are Custom Interactive Training Videos?
They’re On Top - Literally.
Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it's also super easy to consume. Today's life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
COMBINE WHITEBOARD WITH INTERACTIVITY
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!
video marketing statistics
FAQs – The frequently asked questions part of their website can be greatly enhanced with video demonstrations. Customers can actually see a step-by-step process of solving a problem.
Every complex idea can be simplified by illustrations. This is the main reason why whiteboard videos are so effective.
A research by Dr. Richard Wiseman confirmed to this. According to Dr.Wiseman “whiteboard videos has a 15 percent more recall than an ordinary video.”
The research goes like this:
Two videos were made. One video shows him talking about something and another video is the scribed version of the first video with exactly the same audio. He called 2000 people online and randomly assigned the two videos to two groups. He tested their memory in both the cases.
Here are the results :
More retention rate
Overall, there was a 15% rise in recall across the memory questions for those who had watched the scribe video and 66% of the people were willing to share the scribe video.
And on one of the questions in Dr Wiseman's research, 92% scribe viewers recalled the answer correctly – 22% more than those who had watched the ordinary video.
The reason he says for such a massive level of recall is 'Simply because people are more engaged in the process’.
2. Proven Psychological reason
Whiteboard videos are so effective because the strokes stimulate something called Viewer anticipation. The viewer's mind is inflicted to anticipate what the scribes transform into.
And when the drawing finally comes to life, the brain experiences a surprise. That is why people are hooked until the end of the video.
3. Breaks down complexity
As mentioned before, everything which is illustrated is simplified. Though simple hand drawings, whiteboard video illustrates and breaks down the complex concepts and make it understandable.
When Dr. Wiseman conducted the research, he was astounded by the fact that a whiteboard video can achieve 15 percent retention rate.
This is what he says: “Anyone involved in education or research will know that it is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioral measure like that. Simply by animation you’re seeing a 15 percent increase.”
Whiteboard animation are slowly deviating from its traditional style, for good reasons. Now you could see new versions of whiteboard video, where the elements animate after coming to life.
The Business Benefits of Whiteboard Animation Video
BY ERIC OAKLAND / MONDAY, 12 JUNE 2017 / PUBLISHED IN VIDEO
Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of any size.
Whiteboard animation video on your homepage
When new visitors arrive on your page, what do they see first? Do they encounter an intimidating-looking block of text describing your company’s product and service offerings, or do they see a welcoming, engaging whiteboard animation message sharing the same information in a fun way?
If you’re concerned that your text-intensive website may be resulting in on-site visitor confusion or frustration, replacing text blocks with 60-90 second, “you focused” whiteboard videos telling your company story or explaining your business philosophy may provide a better jumping off point for your website.
Whiteboard animations video instead of whitepapers
Though you may have used whitepapers in the past to convey detailed or highly-technical information, sharing this same content in a whiteboard scribing format can be much more engaging! To accomplish this, you’ll want to focus your video on “them information” – that is, on the content that your target audience will find most useful. Try incorporating industry trends, new data or other “insider” information to turn your new “whiteboarding whitepaper” into a valuable content marketing tool.
Whiteboard animation video in your training library
Many websites offer tutorial videos and other training resources on their websites – but too often, these materials are dull and uninspiring. And while it may not make sense to scribe your software interface instead of screen capture videos, whiteboard videos can be used in most situations to visualize your training materials and connect on a deeper level with product users.
Whiteboard animation video as infographic
Today, the hottest type of content in the digital marketing world is the infographic – a graphically-oriented image that visualizes data in new and exciting ways. But while these graphics can be useful tools for attracting new website visitors, they’re still static. This means that viewers must determine on their own how to engage with and interpret your data.
To remedy this situation, try creating an infoMOTION™ graphic using TruScribes unique process, which will help viewers to better understand your content, while also encouraging the type of viral sharing for which infographics have become so popular.
Whiteboard animation video as a sales tool
In addition, one of the most effective uses of whiteboard animation videos is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style PowerPoint presentations.
On the one hand, whiteboard animation videos can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.
Whiteboard animation video in the sales enablement process
Whiteboard animation videos can also be useful tools when it comes to sales enablement – particularly when used by large organizations with multiple sales channels.
Instead of emailing out PowerPoint presentations and hoping that division leads convey the enclosed information appropriately, training employees on updated company procedures or messaging via whiteboard animation videos is a much better way to ensure that new information is passed on in an engaging and consistent way.
Whiteboard animation video to communicate a message
The organic, intriguing style of whiteboard animation videos can be used for much more than just business sales and messaging. In addition, whiteboarding can be an especially effective tool in spurring innovation and advocacy.
Whether you want to educate viewers on an issue that’s near and dear to your heart or to motivate and inspire users to bring about a change in their environments, whiteboard scribing can be particularly useful when it comes to illustrating information that exists only in your imagination.
To see an example of how one such message was brought to life through the use of whiteboard scribing videos, take a look at the animation we created for the British Airline Pilots Association in support of their ongoing pursuit of airline safety. Or, to learn more about how your own message can be set free in such a compelling way, contact us today at GetStarted@TruScribe.com.
VideoKardz really are the future of video marketing and, if you are a business user, you are about to leave your opposition's marketing efforts left standing in their tracks.
Because in 2018 and beyond, the currency you are looking for isn't simply cash…
And nothing else grabs and holds that attention for you better than the combination of top class animated video and leading edge, mind-blowing, interactivity - including dynamic personalised video and dynamic localised video.
Don't forget to ask us too, about our dynamically personaled video eMail campaigns that are proven to substantially multiply your success rate.
Or, as a personal user with your own web site, what a better way to create a sensational career rocketing resume, a holiday postcard, or even a video wedding album that can be viewed and enjoyed for many years to come?
You will only be limited by your own imagination.
Do yourself a favour, and take the time to fully investigate the many ways that we can make your video's stand out and work for you, then get your own creative juices working and let us show you how we can bring them to life.