You have no doubt heard about the exceptional results being gained by others through the use of video.
HubSpot Research has revealed that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing continues to be at the top of many marketer's to-do lists.
This trend is fueled by 83% of businesses believing that video marketing gives them a really good ROI.
Well, in addition to that, our live action videos are proven to draw your potential customer into the video through situational association. They are natural and relatable and they stir positive emotional images in the mind of the viewer.
Plus, this isn't something you can do with just software, not even industry leading stuff like Adobe After Effects.
But most importantly, most feature human interactions between brands and consumers.
That way you give your videos all the glamour and gloss of a high-class advertising agency, with real actors, real models, and professionally shot video that would normally need a Madison Avenue budget to produce.
Your customer's like them too, because they are easy to digest and tend to be more entertaining and engaging.
When you have professional actors and stunning models taking care of your first impression, your brand will look more high-class, more professional, and more like something people want to be part of... your competitors will be blown out of the water.
Why do these interactions work so well? Because they don't feel like marketing.
So, what better medium to propel this new wave of humanized marketing than video? It's one of the most effective mediums for marketers. Globally, according to a 2018 survey, 54% of consumers say they prefer to see video from a brand or business that they support over other types of content.
Consumers love to get up close to a brand and video marketing offers the perfect opportunity to build relationships and take customers behind the scenes and into your business's 'natural surroundings'.
That really is the goal of marketing. To create long-term relationships built on trust with your consumers. Trust is the foundation of most quality marketing campaigns, and video marketing can create trustworthy connections in ways other content formats can't.
Live action video is an incredibly powerful form of content in the way it is able to evoke emotions online unlike any other medium. Live video allows you to use things like tone of voice, facial expressions, and emotional music to your advantage. You just can't do that with a blog post, still image or infographic.
Your audience may not immediately respond to an emotionally impactful video, but they will likely remember it in subconscious ways and think of your video when the product or service becomes more relevant to their needs.
Promotional videos can foster an emotional connection and trust, as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach - which is why 57% of consumers say that videos gave them more confidence to purchase online.
Video does it all. Video content is likely to engage us and ignite emotions. If you are serious about content marketing, you must be serious about video, too.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if still images can boost engagement massively, imagine what moving pictures can do to your business.
Don't see anything that immediately grabs you for your business in the examples below? No worries there either. Just talk to us via eMail or FB Messenger, as we have literally hundreds more in stock that we are not able to display here.
Also, if you are looking to create an even more engaging story for your business, please be sure to check out our industry specific Extended Slideshow page.