If you're not taking advantage of social media, you're missing out on a fast, inexpensive, and effective way to reach almost half the world's population.
Your Social Media Accounts are a vital component of your marketing and SEO efforts. When you have your social media accounts and your SEO working in synergy they both promote and compliment each other.
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post
Initiating and participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.
That drive in traffic will subsequently be recognised by search engines such as Google and your search engine ratings will increase - giving your site a higher level of visibility.
Post as much as you can to social media 'from' your web site, using the meta tags, and in that way draw clicks from your social media posts back to your site. Then, ensure your site has appropriately placed 'like', 'follow' and 'share' buttons so that your site vistiors have the opportunity to share your content of their social media pages.
It's an on-going and never ending process - and Video is proven to encourage social shares.
You will find our professionally curated social media videos as displayed below a great investment towards directing people to share and like your videos on their social media pages.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining.
So share with us your ideas on creating your own fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
As always, you will only be limited by your own imagination.
Do yourself a favour, and take the time to fully investigate the many ways that we can make your video's stand out and work for you, then get your own creative juices working and let us show you how we can bring them to life.